Elrod[:] For Producing High-Quality Strip and Base Material

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FOR PRODUCING HIGH-QUALITY STRIP AND BASE MATERIAL

The

ELROD

lead, slug,

rule and base caster

The Elrod is a simple, sturdy, easily operated
machine for casting strip material in your own
composing room— in sizes from 1-point to 36-
point thickness. It saves time and money in
your plant— costly purchases of strip material
are eliminated, and valuable composition time
is saved by having any size or kind of strip
material readily available. No tying-up of capi-
tal in costly inventories; no shortages; no bor-
rowing from standing forms. The convenience
of Elrod strip-casting is, in itself, a major ad-
vantage in Composing Room efficiency.

ELROD IS RIGHT IN PRINCIPLE

Mo/ten metal from the Elrod crucible is passed through
a water-cooled mold and formed into a continuous
strip of precisely the desired size and shape —
solid, uniform, and of the highest quality. Elrod strip is
not formed compositely of successively cast
individual sections each of which is joined by more or
less complete welding to the previously solidified
preceding section. Elrod produces a solid and
continuous, one-piece strip of unlimited length, free from
brittle breaks or welds. It is the only strip-casting
machine operating on this principle, and it is
the fundamental rightness of this principle that makes
possible the simplicity of operation and mechanism
and the high quality, economical product.

ELROD MOLDS

Each Elrod mold is a complete, fixed unit— there is a
separate, durable, precision mold for each size and kind
of strip material. The internal cross-section of each
mold determines the thickness and height of the strip

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and, in the case of rules, the rule face and Its relative
position on the body. Since Elrod molds are not
"adjustable", absolute uniformity of strip material
is maintained at all times.

RANGE OF PRODUCT

With a single machine, the composing room can
produce type-high rules and spacing or base material of
any desired height and thickness, and the machine
can be set to cut off the strip to the desired measure,
as produced. The Model F Elrod produces strip material
i from 1-point to 36 point in thickness, and the new
economy Model K Elrod produces material up to
18-point in thickness and is designed for the smaller
1 dailies, weekly newspapers, small and medium-sized
i commercial plants and other shops which require a
moderate layout for their needs.

QUALITY OF PRODUCT

More than 70% of all the daily newspapers it

United States and Canada use the Elrod for their strip
material requirements. Large metropolitan
newspapers have tested 36-point Elrod-cast base
under severe pressures incident to dry mat molding and
have found that it stands up better than any other
type-metal base . . . the ideal mounting for
halftones and she/least stereos in newspaper forms.
Elrod leads and slugs are smooth and
comfortable to handle. Their precision molding and
uniform quality make them particularly satisfactory for
cutting with mitering machines, composing room
saws and other cutting tools.

REPROCESSING ECONOMY

For producing leads and rules, only first-class metal
is to be used; for producing slug and base
material, however, old metal, dead type slugs, spacing
material and base may be fed directly into the
crucible without first being remelted. I/I/hen
Elrod-cast strip material has been used in the form, it
need not be picked out before dumping the form—

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the entire metal form can be pushed off the

stone into the hell-box and then converted into new

Elrod-cast slugs and base.

MECHANICAL AND OPERATIONAL SIMPLICITY

In design and construction, the Elrod is simple,
sturdy and easy to operate. There are relatively few
moving parts, and these travel in easy motions
with a minimum of shock, noise and wear. There are
no delicate adjustments, and all bearings are
ample in size and easily lubricated. Because the Elrod
is soundly engineered and precision manufactured
for low maintenance cost, it will run for hours
with little attention other than replenishment of metal
in the crucible. Both Elrod models are available
for electrical or gas operation and all are
thermostatically controlled. In a very short time, any
employee of average intelligence can learn how
to operate the Elrod and produce satisfactory
strip material . . . special skill and adeptness come
easily with experience.

LUDLOW TYPOGRAPH COMPANY

2032 CLYBOURN AVENUE, CHICAGO, ILLINOIS 6~ " '

All models of Elrod machines are available for
use either with electricity or gas for
heating the crucible and throat. Both gas and
electric heating systems are equipped with
automatic thermostatic controls. Highly
satisfactory Elrod-cast lead, slug, rule and base
material can be produced by feeding metal,
dead type slugs, spacing material and
base directly into the crucible without their
first being re-melted.

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ffrotf /no/cfe are complete, fixed units-
there is a separate, durable, precision mold for
each size and thickness of strip material.
The internal cross-section of the mold
determines the thickness and height of the strip
and, in the case of rules, the ru/eface and
its relative position on the body. The desired
mold is placed in a recessed mold chamber
and a mold sealing valve produces positive and
accurate sealing. Sturdy E/rod molds wear
so slightly with ordinary use that absolute
uniformity of strip material is assured.

Elrod casts a continuous strip of quality
material— without any brittle breaks or welds,
in the Elrod, molten metal from the crucible,
passing through the mold, is progressively
cooled and solidified under pressure, thus
forming a strong, solid, continuous one-piece
strip of unlimited length and uniform quality.
The Elrod is the only strip-casting machine
operating on this principle.